In our first joint class (nice to meet you all by the way), we discussed the way in which Socrates used a seductive element to his writing, which was meant to “arouse” the readers’ interest as well as make them more open to the ideas presented in the essay. In William James essay “Prgamatism’s Conception of Truth,” I believe he uses a similar method. Though not filled with athletic young men and their tales of romantic conquest, James manages to seduce his readers in another and equally effective way. What way is that? He puts the charm on.
Charm may not be as arousing as half naked Greeks, but it’s still nothing to scoff at. James, known to be a very charming individual despite some mental duress, has a very personal touch to his writing that makes it easy for the reader to like him. He presents his ideas as simply as he can, never patronizes his readers, and – even better – is constantly engaging the reader throughout the essay. For example, after explaining for a few pages his pragmatists views on truth and its relation to reality James takes a moment to say “I have lead you through a very sandy desert. But now, if I may be allowed so vulgar an expression, we begin to taste the milk in the coconut” (pg 122 of Pragmatism: A Reader). This is a very James thing to do. After speaking at length about his ideas, James always takes a moment to remind the reader that he understands that they may not be completely convinced yet or else may need more information. He acts as our friend, our mentor who is helping us take our first shaky steps into the world of the pragmatist and if we don’t get it right away? Not a problem. James is here to help.
It is because of how personable and persuasive James is that he is able to seduce his readers. I may hate baseball, but if a hot guy smiles at me, asks if he can explain how the stats work and then comments on how well I’m doing to keep up with him, you know what? I’m sure as hell going to try and understand everything he’s saying. James is flirting with us and because he’s just so good at it, we can’t help but get swept up. He makes us want to understand pragmatism if only because we want to make him proud…even if he may be dead and buried. What Socrates does with the hard bodies, James does with a few compliments.
In conclusion, I think I speak for everyone when I say if you want to get someone to understand your philosophy, you should seduce the hell out of them.